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No-brainer behavior
Investment decisions based on emotion rather than reason can result in costly mistakes. Behavioral economists study the choices investors make and have identified a number of causes of irrational decisions:
Have a plan
Take emotions out of investing decisions by creating an asset allocation plan that fits your needs and sticking with it. Rebalance periodically to restore your desired mix. Keep in mind that asset allocation can help you achieve diversification in your retirement plan, but it doesn’t ensure a profit or protect against a loss during volatile markets
Stay on course by investing steadily, whether the market's up or down. Your money will automatically buy more shares when prices are low, and fewer shares when prices are high. This process, called dollar cost averaging, doesn't assure a profit or protect against losses in declining markets. You should be prepared to continue the program of investing at regular intervals and consider your financial ability to continue purchasing through periods of lower price levels in order to maximize the benefits of dollar cost averaging.
Finally, don’t forget the big picture: Consider how your entire portfolio is doing instead of focusing only on an asset that’s currently underperforming.
© 2011 Dow Jones & Company, Inc. Prepared by SmartMoney Custom Solutions,
a service of Dow Jones & Company, Inc. All Rights Reserved.
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